Sustainability policy
Sustainability Reporting Standards is a guide to sustainability reporting standards for UK companies. We try to apply sustainability to everything we do. This page says what that means in practice, and — just as important — what we do not claim.
Our footprint
Everything we do happens online, so our direct footprint is small and mostly invisible: the servers that host this site and the laptops we build it on. We have no premises of our own to heat, light or fill.
What we do about it
- We aim to keep pages light — fewer heavy scripts and media files mean less energy per visit.
- We meet online by default and travel only when meeting in person genuinely matters.
- Where we have a choice of supplier, we prefer those that publish their own emissions data.
- We review this policy once a year, and when anything material about how we work changes.
How we report
We are well below the size at which Streamlined Energy and Carbon Reporting or the UK’s new standards apply. We still use the UK Sustainability Reporting Standards as our reference for how a company should think about climate-related risks and emissions, so that the habits are in place long before any obligation is.
What we will not claim
We do not describe ourselves as carbon neutral or net zero, and we will not make an environmental claim we cannot evidence. The rules on green claims reach marketing as much as reporting — green claims in go-to-market explains why vague words like “eco-friendly” are the ones that get challenged.
Who owns this
Our founder owns this policy. When we need specialist input we bring it in part-time for a defined piece of work — someone found through a fractional recruitment agency — rather than hiring full-time for a need that is part-time.
Last reviewed 22 September 2026.