Vendor profile · Normative · described from its own site
Normative carbon accounting software
Normative describes a carbon calculation platform, while this profile separates those claims from the reporting requirements.
In its own words
What Normative says it does
Normative describes a carbon calculation platform, while this profile separates those claims from the reporting requirements.
Module 01 / 03
Vendor claim
Read Normative's own product and pricing descriptions.
Module 02 / 03
Required output
Identify the applicable reporting duty.
Module 03 / 03
Evidence
Ask for a reproducible demonstration using defined data.
Read the detailed guidance and evidence
Normative sells carbon accounting software for Scope 1, 2 and 3, built, it says, on its own implementation of the GHG Protocol standards and sold with a named climate adviser on every account (normative.io).
In September 2026 Normative and Greenly announced that they are merging.
This page sets Normative’s description of itself beside SECR and UK SRS S2; we have not tested the product and give it no rating.
Normative calls itself a carbon accounting platform that helps companies calculate, report and reduce Scope 1, 2 and 3 emissions.
Its pricing page describes the calculation engine as a proprietary implementation of the GHG Protocol Corporate Standard and the Corporate Value Chain (Scope 3) Standard, using a hybrid of spend and activity data.
It describes a database of more than 349,000 emission factors, over 18,000 material and activity types and coverage of more than 200 countries.
Features it lists include guided data upload with quality checks by its analysts, data dimensions for slicing results by department or location, a memory that re-applies earlier categorisations, a financed-emissions feature and automated land-use (FLAG) calculations.
The Premium package adds supplier engagement, supplier surveys and reduction planning.
Its home page puts a named climate strategy adviser on every account at the centre of the offer, describing the adviser as an extension of the customer’s team.
In September 2026 Normative published a merger announcement with Greenly, which says the combined group will support 4,000 customers in more than 30 countries.
These are Normative’s statements about itself.
| Item | As Normative describes it |
|---|---|
| Engine | Own implementation of the GHG Protocol Corporate and Scope 3 Standards |
| Data | 349,000+ emission factors; 18,000+ material and activity types; 200+ countries |
| Service | A named climate strategy adviser on every account |
| Packages | Essential; Premium adds value-chain engagement and reduction planning |
| Third-party check | TÜV SÜD evaluation against ISO/IEC 25051 and the GHG Protocol (Oct 2025) |
| Corporate | Merger with Greenly announced September 2026 |
| Price | By quote — Enterprise level · TBD |
Audience
Who Normative says it is for
Normative's intended audience does not establish whether its package meets a particular company's reporting needs.
Module 01 / 03
Boundary
Define entities and locations.
Module 02 / 03
Data
Define activity records and supplier information.
Module 03 / 03
Support
Define the internal team and required specialist help.
Read the detailed guidance and evidence
Normative’s home page speaks to sustainability teams who want numbers they can defend to a board, an auditor or a customer, and positions the adviser as the alternative to hiring a consultant.
The customer quotes on its home page come from European companies, and the merger announcement lists offices in Paris, London, New York and Stockholm.
For a UK buyer the useful distinction is between the calculation and the statutory output.
The engine is built around the GHG Protocol, which is the basis UK SRS S2 names; the SECR directors’ report section is a UK-specific format, set out on SECR thresholds, that has to be asked for.
The GHG Protocol itself is explained on the GHG Protocol page.
Emissions
Scope 1, 2 and 3: what Normative claims, and what the UK rules ask
A claim to cover Scopes 1–3 should be demonstrated through the company's actual consolidation, factors and category records.
- 1
Boundary
Show entity and activity inclusion.
- 2
Calculation
Show data, factors and estimation methods.
- 3
Categories
Show Scope 3 coverage and exclusions.
Read the detailed guidance and evidence
Normative says its hybrid method gives full emissions coverage across all scopes, and that its analysts check uploaded data.
It says it applies region-specific emission factors; for UK activity data, ask which DESNZ factor set is applied and whether the set follows the year in which the activity mostly fell.
UK SRS S2 requires location-based Scope 2 (¶29(a)(v)) and a disclosure of which Scope 3 categories are included after all fifteen are considered (¶¶B32–B33).
The GHG Protocol’s Scope 3 Standard requires exclusions to be disclosed and justified; a hybrid method that fills gaps with spend data should still show which categories rest on estimates.
For banks and investors, Normative lists financed emissions under Scope 3 category 15, which UK SRS S2 ¶29A allows to be limited to financed emissions.
The Scope 3 rules are set out on Scope 3 under UK SRS.
The UK regimes
Normative against SECR, UK SRS and the other regimes it is searched for
Ask how Normative's stated carbon reporting features support the specific UK report rather than treating a framework name as compliance evidence.
Module 01 / 03
SECR
Show the statutory reporting items.
Module 02 / 03
UK SRS
Show the required emissions and supporting disclosures.
Module 03 / 03
FCA statement
Show how the reporting gap record is supported.
Read the detailed guidance and evidence
| Regime | What the rule requires | What Normative says | Ask to see |
|---|---|---|---|
| SECR | kWh, statutory emissions limbs, an intensity ratio, methodology and comparatives (Sch 7) | The pricing page names a reporting suite for SECR and CSRD; this is Normative’s own description, rechecked 20 October 2026 | A SECR section for a UK entity: each limb, the kWh total, your chosen ratio, last year beside this year |
| UK SRS S2 | Gross Scopes 1–3 to the GHG Protocol; location-based Scope 2; the Scope 3 category record (¶29(a); ¶¶B30–B33) | A “proprietary implementation” of the GHG Protocol Corporate and Scope 3 Standards, with “100% emissions coverage” (pricing page) | The Scope 2 default, and a category-by-category record of what is included and excluded |
| FCA listing rules | Comply or explain; relief and assurance statements (PS26/19) | Not named on the pages read | The explanation statement for any unmet UK SRS S2 requirement |
| CSRD | FY2026 version statement; limited assurance over the identification process (DR 2026/1563) | “Always current on CSRD, CDP, and evolving standards” (home page) | Which ESRS version the CSRD output targets, and the version field |
| SBTi | Targets set in 2026 use Corporate Net-Zero Standard V1.3.1; V2.0 validation from early 2027 (SBTi) | Support from data collection to SBTi target-setting; automated SBTi-aligned FLAG calculations | Which SBTi standard version the target module works to |
People search for how to evaluate Normative on SECR compliance in the UK, on sustainability reporting software, on IFRS standards, on ESG platform features, on CSRD, on CBAM and on life-cycle assessment.
The table states the rule, what Normative says and the request; CBAM and life-cycle assessment are not named on the Normative pages read, though the merger announcement says the combined group will expand into life-cycle assessment.
The government’s SECR guidance and the UK SRS guidance are the UK reference points; Normative also names CDP.
Audit trail
Assurance readiness: what can be checked, and by whom
Normative's account of a TÜV SÜD engine evaluation does not establish assurance over a customer's sustainability report.
- 1
Engine
Read the vendor's stated evaluation scope.
- 2
Inventory
Check customer data, methods and calculations.
- 3
Report
Check any separate assurance engagement and conclusion.
Read the detailed guidance and evidence
Normative says every calculation is traceable from source data to output and explainable to an auditor.
It describes its engine as having been evaluated by TÜV SÜD.
Its own account of 10 October 2025 says the engine voluntarily underwent an independent evaluation against ISO/IEC 25051 (software product quality) and the GHG Protocol, and that TÜV SÜD confirmed it met TÜV SÜD’s evaluation requirements.
That is an evaluation of the software, not a certification, and not assurance over any customer’s report; TÜV SÜD offers the same evaluation to other carbon software vendors.
In the UK no company must obtain sustainability assurance; listed companies in scope of the FCA rules state whether they did, and to which standard.
What UK assurance involves is on UK SRS assurance.
Price
Normative pricing: what the vendor publishes
Normative publishes package features and requests a quote rather than a public numeric tariff for these packages.
Module 01 / 03
Package
Identify the selected plan and included features.
Module 02 / 03
Scope
Identify entities, users, data and services.
Module 03 / 03
Quote
Identify implementation, support and renewal terms.
Read the detailed guidance and evidence
Normative publishes two packages, Essential and Premium, with a full feature list for each; both are priced by quote.
This site records that as Enterprise level · TBD.
The feature list is useful for scoping a quote: supplier engagement, supplier surveys and reduction planning sit in Premium.
A buyer should also ask how the announced merger with Greenly affects contracts, product roadmaps and data location.
In the demonstration
Questions to put to Normative, each tied to a provision
A useful demonstration follows a reported emissions number back to its source and forward into the required disclosure.
- 1
Input
Show the original record and mapping.
- 2
Calculation
Show factors, assumptions and review history.
- 3
Output
Show the report item and retained evidence.
Read the detailed guidance and evidence
The builder beside this text lists one request per requirement for the regimes you report under, each with its provision.
For Normative, the requests most likely to separate a demonstration from a description are the SECR limb mapping and the Scope 3 category record.
The full register is on sustainability software.
Everything above describes what Normative publishes about itself, set beside what the rules require.
We have not trialled the product, taken a briefing or accepted any fee, and we rank no vendor above another.
Questions for Normative · 13 requests
- Show the year’s kWh total and the lines it is built from, split by fuel.SECR · SI 2008/410 Sch 7 ¶15(3A); ¶20D(3) ↗
- Map each calculation line to the statutory limb it reports under.SECR · Sch 7 ¶15(2)–(3); ¶20D(1)–(2) ↗
- Let us set our own denominator, and show the ratio uses emissions, not energy.SECR · Sch 7 ¶17; ¶20G ↗
- Export the methodology statement, naming the factor set and approach used.SECR · Sch 7 ¶16; ¶20F ↗
- Reproduce last year’s energy and emissions beside this year’s from stored data.SECR · Sch 7 ¶18, ¶18A; ¶20H ↗
- Keep a log of measures that feeds the narrative.SECR · Sch 7 ¶15(3D); ¶20D(4) ↗
- Show the relief test running on every energy product, and the statement it produces.SECR · Sch 7 ¶15(5)(a); ¶20D(7)(a); ¶20, ¶20K ↗
- Show which factor set was applied to each activity line, and the rule for periods spanning two years.Conversion factors · DESNZ 2026 Methodology Paper ¶1.10 ↗
- Does the year-on-year view annotate the 2026 methodology change?Conversion factors · Methodology Paper ¶1.13; 2026 major changes report ↗
- Show the measurement approach and organisational boundary the engine applies.UK SRS S2 · UK SRS S2 ¶29(a)(ii) ↗
- Show that credits sit in a separate ledger and never reduce the reported total.UK SRS S2 · UK SRS S2 ¶29(a)(i) ↗
- Default Scope 2 to location-based, with market-based alongside if we choose.UK SRS S2 · UK SRS S2 ¶29(a)(v); ¶¶B30–B31 ↗
- Show a category-by-category record of what is included and why the rest is not.UK SRS S2 · UK SRS S2 ¶¶B32–B33; ¶29A ↗
Your record of your own demonstration — not an assessment of any product.
Nothing you mark leaves your browser.
Also in the directory
Other vendors described the same way
Compare vendor demonstrations using the same boundary and output requirements without turning this directory into a ranking.
Module 01 / 03
Brief
Use a consistent reporting task.
Module 02 / 03
Demo
Use the same evidence and correction request.
Module 03 / 03
Decision
Record the organisation's own assessment.
Read the detailed guidance and evidence
These profiles are built on the same pattern: the vendor’s own words, set against the same requirements.
Listing them is not a recommendation, and they are in no order of merit.
- Greenly — the company Normative announced a merger with in September 2026.
- Climatise — carbon accounting software that names SECR on its site.
- Watershed — an enterprise platform for emissions measurement and disclosure.
All seventeen are described side by side, alphabetically, on carbon management software, with the requirements every tool is measured against.
Frequently asked
Questions people ask
What is Normative?
Normative describes itself as a carbon accounting platform that helps companies calculate, report and reduce Scope 1, 2 and 3 emissions, with a named climate strategy adviser on every account.
Its pricing page, read on 1 October 2026, describes more than 349,000 emission factors across over 18,000 material and activity types and more than 200 countries.
Is Normative merging with Greenly?
Yes, by the companies’ own announcement.
Normative’s site carries a September 2026 announcement that Greenly and Normative are merging, saying the combined group will support 4,000 customers across more than 30 countries with offices in Paris, London, New York and Stockholm.
Does Normative support SECR compliance in the UK?
Normative’s pricing page names a reporting suite built for SECR and CSRD, rechecked on 20 October 2026. That is a vendor claim, not a test by this site.
Ask to see a Schedule 7 section produced from your data: the kWh total, each statutory emissions limb, an intensity ratio with your chosen denominator, methodology and comparatives.
Is Normative certified by TÜV SÜD?
Normative describes an evaluation, not a certification.
Its October 2025 account says its carbon calculation engine voluntarily underwent an independent evaluation by TÜV SÜD against ISO/IEC 25051 and the GHG Protocol, and that TÜV SÜD confirmed the software met its evaluation requirements.
TÜV SÜD offers the same evaluation to other software vendors.
Does Normative produce ESG reports?
Normative’s own pages describe carbon reporting against CSRD, CDP and other standards rather than a general ESG report.
Many searches for a Normative ESG report are looking for its reporting output; ask the vendor for a sample report for your regimes.
Does Normative calculate Scope 3 and financed emissions?
Normative says its engine implements the GHG Protocol Scope 3 Standard with a hybrid of spend-based and activity-based data, and lists a financed-emissions feature under Scope 3 category 15 for financial institutions.
UK SRS S2 requires all fifteen categories to be considered and the included ones disclosed.
How much does Normative cost?
Normative publishes two packages, Essential and Premium, and both are priced by quote. This site records that as Enterprise level · TBD.
Has this site tested Normative?
No. This page describes what Normative publishes about itself and sets it beside what the rules require. It gives no rating.
Fictional example
A fictional factor correction
A fictional buyer asks Normative to demonstrate how a corrected factor changes a reported figure.
- 1
Record
Identify the affected activity and factor.
- 2
Change
Show authorisation and calculation history.
- 3
Output
Show the corrected disclosure and retained trail.
Read the detailed guidance and evidence
A fictional buyer asks Normative to demonstrate how a corrected factor changes a reported figure.
Editorial preparation
Before and after the merger announcement
Normative's September 2026 Greenly announcement is a reason to ask about contractual and operational continuity rather than assume product changes.
Module 01 / 03
Contract
Identify the contracting entity and terms.
Module 02 / 03
Product
Ask which service and roadmap the quote covers.
Module 03 / 03
Continuity
Ask about data export, support and renewal.
Read the detailed guidance and evidence
Normative's September 2026 Greenly announcement is a reason to ask about contractual and operational continuity rather than assume product changes.
Prepare the evidence
Normative carbon accounting software: from a requirement to a reporting pack
Use this preparation sequence alongside the detailed requirements on this page.
An editorial workflow, not a statutory schedule.
- Stage 0101
Reporting specification
Write the reporting boundaries and required outputs before evaluating a platform.
- Stage 0202
Evidence sample
Ask the vendor to demonstrate a representative import and calculation.
- Stage 0303
Method control
Inspect factor versions, estimates, permissions and change history.
- Stage 0404
Reporting export
Test the export against the required disclosures and existing reporting systems.
- Stage 0505
Review trail
Check whether a reviewer can follow a result back to its source record.
- Stage 0606
Commercial record
Record only the features, scope and prices the vendor actually commits to.
Read the applicable instrument: Normative home page — carbon accounting software
A practical brief
An evidence pack, with a clear review trail
Ask for a pack that lets the next reviewer retrace the scope decision, follow the evidence and understand the limitations.
This describes a useful handover; it does not certify compliance or establish that a vendor or adviser delivers it.
Module 01 / 04
Applicability record
Write down the entity, reporting route and relevant period, including why the route applies.
Module 02 / 04
Evidence register
Attach each reported figure or statement to its source, method, version and limitations.
Module 03 / 04
Review trail
Name the preparer, reviewer, open questions and decisions taken before publication.
Module 04 / 04
Usable handover
Retain the working files and unresolved actions so the next reporting cycle can reuse the evidence.
View the preparation diagram
- Prepare01
Create the traceable pack
Keep the input records, calculation files and narrative together.
- Challenge02
Resolve questions before publication
Record the assumptions challenged and any limitations still unresolved.
- Retain03
Make the next cycle reproducible
Keep the approved version and the actions carried forward.
Continue your research
Related guides, one question at a time
Sources
Primary sources
Every figure, date and status on this page traces to the instrument’s owner.
Secondary commentary is never the source for a number.
- NormativeNormative home page — carbon accounting software
Normative’s own description of its product. A product reference, not evidence.
- NormativePackages and pricing — Essential and Premium
SECR naming rechecked 20 October 2026; Essential and Premium remain quote-based on the owner pricing page.
- NormativeCarbon calculation engine evaluation by TÜV SÜD (10 October 2025)
Normative’s own account of an evaluation against ISO/IEC 25051 and the GHG Protocol.
- NormativeNormative and Greenly join forces (September 2026)
The merger announcement, in Normative’s words.
- legislation.gov.ukSI 2008/410 Schedule 7 — SECR
The statutory SECR content.
- Department for Business and TradeEnvironmental reporting guidelines, including SECR guidance
The government’s SECR guidance.
- Department for Business and TradeUK Sustainability Reporting Standards — guidance
UK SRS available for voluntary use.
- Department for Business and TradeUK SRS S2 Climate-related Disclosures
¶29(a) and ¶¶B30–B33.
- Financial Conduct AuthorityPS26/19 — UK SRS on a comply-or-explain basis
Listed companies, periods from 1 January 2027.
- GHG ProtocolCorporate Accounting and Reporting Standard
The standard Normative says its engine implements.
- GHG ProtocolCorporate Value Chain (Scope 3) Standard
The fifteen categories.
- Department for Energy Security and Net ZeroGovernment conversion factors for company reporting
The UK factor sets.
- Science Based Targets initiativeStandards and guidance
Which net-zero standard version applies to targets set in 2026.
- CDPCDP disclosure platform
A framework Normative names.
Continue reading
Read next
Carbon management software
The six tests for a UK carbon tool, and all seventeen vendors in their own words.
Scope 3 under UK SRS
The fifteen categories and what UK SRS S2 requires you to disclose.
UK SRS assurance
What assurance is, who may give it and what listed companies must state.